![]() Alessandra Balzer, v-p and co-publisher of Balzer + Bray, describes the photos by Enerson-who only started blogging in May 2010, after the birth of her first baby, Mila-as warm and whimsical, with a DIY element.Īnd of course, Ree Drummond (aka The Pioneer Woman) became a blogging sensation, then author of The Pioneer Woman Cooks, and then author of the bestselling picture book Charlie the Ranch Dog. Her agent found her on Facebook after a friend from high school posted a link to one of her images. On January 3, HarperCollins’s Balzer + Bray imprint is publishing Adele Enerson’s When My Baby Dreams. Publishers are also discovering talent through blogs. “You may be working out of your spare bedroom, but you have a lot of influence,” he says. He is careful to respectfully call them “mom bloggers” rather than “mommy bloggers,” a term many of them view as derogatory. “We’re a digital publishing company, and they’re digital natives,” says Rick Richter, CEO of Ruckus Media Group, which develops original apps for kids to use on mobile devices. ![]() “For us, especially with fewer and fewer places for us to be able to sell picture books in terms of bricks-and-mortar, we really need to look to other sources,” says Rettino.Īnd as publishers increasingly turn to social media and the Internet to promote their titles, they see the merits of courting mom bloggers. Publishers see their relationships with mom bloggers as win-win. “That’s why mommy bloggers have become so influential.” Mothers listen to other mothers,” says Lucille Rettino, director of marketing for Simon & Schuster’s children’s publishing group. They simply say why they (and their kids) like a book. Unlike traditional critics, mom bloggers typically don’t care about the literary merits of a story or the history of an author’s body of work. “That so many very heavy-hitting publications have their own mommy blogs shows how wide and important that stretch is,” Roberts says. Even mainstream publications-from the Wall Street Journal, with The Juggle to the New York Times, with Motherlode-recognize that clout. “It’s the immeasurable word of mouth-the same that would be spreading on a playground,” says Jennifer Roberts, executive director of marketing, publicity, and events at Candlewick. Increasingly, publishers are realizing that mom (and dad and aunty) bloggers build buzz. ![]() “ I did actually witness a child complaining about having to leave.” “I don’t gush about every event,” says blogger Anna Sandler, mother of kids ages two, five, and eight, and the raffle winner of a signed limited-edition piece of art from William Joyce’s The Man in the Moon. The writers listened to a PowerPoint presentation from Cronin and Cornell and got bags stuffed with books. At its much-tweeted-about October 12 event, Simon & Schuster hosted 29 of these mom bloggers at a luncheon featuring Doreen Cronin and Laura Cornell, who together created this fall’s M.O.M.
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